Oct. 13, 2025

Betting on Yourself: Jude David on Knowing Your Value in M&A Deals

In this clip from The Deal Podcast, Jude David explains why stepping away from the billable hour model into deal-based entrepreneurship changed everything and how understanding value from both sides of the table separates amateurs from serious operators.

Jude breaks down how valuation multiples work across the M&A landscape and how buying low and integrating wisely can lead to instant upside. He explains how one company valued at 3x EBITDA externally might be worth 6x+ internally depending on the buyer’s platform, synergies, and strategy.

This is a must-watch for anyone thinking about transitioning from employee to owner, or trying to understand how real value is created through acquisition. You’ll walk away with a clear sense of how seasoned buyers evaluate opportunities and how to start thinking like one.

Connect with the Guest:

Jude David – Managing Partner, FA Mergers

Website: https://www.famergers.com

Email: jude@famergers.com

LinkedIn: Jude David

Connect with the Hosts & The Deal Podcast:

Joshua Wilson LinkedIn

YouTube Channel: The Deal Podcast

Joshua Wilson: Man, this is a life lesson that, that I'm learning is one is know your value, right? So you went from hourly to betting on yourself. You're like, okay, I'm gonna get more into, you know, m and a advisory and investment banking.

You took a risk of going, I know one plus one equals, two, when you're doing your, your hourly rate, you know, if butts in seat, you can bill and you can make that going to something where there's uncertainty if you don't bring home a deal. You don't eat right? So there's betting on yourself and knowing, knowing your value of what you could bring to the deal table there I think is really important.

But you also mentioned knowing your value in terms of your own organization. This company might be selling at a two X, right? But to you it might be worth a five x. So there's automatic value built into that. How do you know essentially what you're worth and what that company may be worth to you if you acquire that?

Jude: That's a great question. So. A lot of deal experience to understand it. Somebody just starting out at it, it's about deal comps. You know, you have to be able to go look at the different industries. What do different industries trade for? And then, you know, the different sizes of company within that industry.

So, let's say you find a manufacturing business you like manufacturing businesses on the small end might trade for two to three times. Ebitda. You get to a mid-market manufacturing business, it might be six to seven times ebitda, and you get to a mega manufacturing business, maybe it's north of 10 times ebitda.

And so once you understand the sector that you're in and then the comparable transactions within that sector, you can understand what things are worth. So for us. When we first started out, if we acquired a business for three times, it's probably because it was worth three times. Whenever we'd acquired enough businesses and bundled them together and really created something cohesive out of them, and we're a bigger fish, well now we trade at six or seven times.

Well, that's fantastic because if I go out and I buy. A company at three times that I can bolt into what we're already doing and make it a part of our organization, assuming we can keep that EBITDA alive, that, that those net earnings alive, those, we paid three times for 'em, but now they're worth six or seven times in our hands.

Uh, so that's the easiest version of it. You know, it's the arbitrage that instantly happens in the deal, assuming you can pull them into the fold and make them a part of your company. ​

Jude David Profile Photo

Jude David

Managing Partner / JD / DCL / MBA

Jude David, JD, DCL, MBA

Jude made investment banking his primary focus after practicing for 12 years as a successful M&A attorney. From lower mid-market family-owned companies to multi-billion dollar corporate behemoths, Jude has advised sellers and buyers on over 200 transactions totaling billions in enterprise value.

Jude has leveraged his M&A experience to start a self-funded company in the building materials sector. Since its inception, the business has grown via acquisitions to over 400 employees across the USA.

Jude and his wife Ashley have six beautiful children and are very active in their community. Jude’s favorite pastime is taking the family to their fishing lodge on the beautiful Gulf Coast.