Elliott Holland
CEO
Harvard brain but “street smart”. Elliott Holland is a Harvard MBA and former business buyer turned coach. He’s spent 15+ years in the small business trenches, doing financial due diligence & Quality of Earnings (QoE, “King of QoE” on socials!).
Elliott’s not selling fairy tales—he’s the straight-talking guide who shows you where the landmines are and how to walk away from a “great” deal that would secretly bankrupt you.
March 11, 2026
When to Order a Quality of Earnings — Elliott Holland
Most first-time buyers skip the QoE. Elliott Holland has spent 15 years watching that mistake blow up deals — and families. In this episode, he breaks down exactly when you need one, what it finds, and why the EBITDA number y...