Summer Craig
Managing Partner
Summer Craig is a respected commercial leader and LMM growth expert with a background leading change management and GTM strategies for both Fortune 500 and PE-backed high-growth companies.
Her resume includes guiding paid media strategy following global M&As as well as steering strategic growth at HomeAway.com (later VRBO) during the completion of a successful IPO, gaining experience at two major agency holding companies (Omnicom and Publicis), and overseeing marketing and operations at one of the largest privately held distributorships under the Toyota brand.
In 2019, Summer founded Craig Group to lead portfolio companies through pivotal moments of scaled growth with data-driven sales, marketing, and customer success advisory and implementation. Her strategic vision and expertise in marketing, advertising, and behavioral economics shepherd PE-backed companies through cultural shifts and business reorganizations, generating revenue lift and operational improvements.
Summer is a dynamic partner for PE portfolio companies and proudly serves as a board observer or in a board advisory capacity for many Craig Group clients.