Elliott Holland
CEO
Harvard brain but “street smart”. Elliott Holland is a Harvard MBA and former business buyer turned coach. He’s spent 15+ years in the small business trenches, doing financial due diligence & Quality of Earnings (QoE, “King of QoE” on socials!).
Elliott’s not selling fairy tales—he’s the straight-talking guide who shows you where the landmines are and how to walk away from a “great” deal that would secretly bankrupt you.
March 11, 2026
When to Order a Quality of Earnings — Elliott Holland
Elliott Holland of Guardian Due Diligence on when to order a quality of earnings — what a QoE actually finds, why first-time buyers can't skip it, and how sellers manipulate EBITDA.